Set Up Events

During a review of their brand, Set Up Events, the nation’s largest producer of triathlons, saw the need to provide cohesion to their full family of events. In examining their website, Set Up wanted to take control of more areas being managed by outside parties.

Proposed where three dramatic changes: allow Set Up the ability to control their online registration system to increase revenue, develop a parent/child relationship between the main Set Up logo and unique series logos, and use the power of dynamic photography to strengthen the brand.

Art Direction

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