As part of a big rebranding effort, we were commissioned to capture the essence of the triathlon sport. Spanning three of the most important races in the series, we set to explore and record the intensity of the sport and the participants that shape the brand of Set Up Events as the leading triathlon organizer in the nation.
The results were used in the new website created with an entirely new registration tool, as well as on all marketing and public relations communications used by the company.
Client: Set Up Events, Inc.
Agency: Kelly MarCom
Services: Photography